Paetz, Friederike and Geyer-Schulz, Andreas and Steiner, Winfried J. - Archives of Data Science, Series A

Article Details

Title Report on the First Working Group Meeting of the “AG Marketing”
Authors Paetz, Friederike and Geyer-Schulz, Andreas and Steiner, Winfried J.
Year 2020
Volume 7(1)
Abstract This contribution reports on the first meeting of the new formed working group “Data Analysis and Classification in Marketing (AG Marketing)” of the data science society (GfKl) held at the KIT, Karlsruhe, November 14th – 15th, 2019. The abstracts of the presentations given reflect the ongoing trend to exploit a large variety of digital data sources for marketing purposes and the need for advanced and innovative analysis methods.