@article{PaetzFried20, author = {Paetz, Friederike, Geyer-Schulz, Andreas and Steiner, Winfried J.}, title = {Report on the First Working Group Meeting of the “AG Marketing”}, year = {2020}, journal = {Archives of Data Science, Series A (Online First)}, volume = {7}, number = {1}, pages = {1-13}, doi = {10.5445/IR/1000119609} }