Paetz, Friederike and Guhl, Daniel - Archives of Data Science, Series A

Article Details

Title Report on the Second Working Group Meeting of the “AG Marketing”
Authors Paetz, Friederike and Guhl, Daniel
Year 2020
Volume 7(1)
Abstract In this article, we report on the second working group meeting of the “AG Marketing” within the GfKl Data Science Society. The meeting was held online on August 17 and 18, 2020. The presented topics reflect ongoing trends of using innovative methods and models for preference measurement as well as new data sources and machine learning approaches in quantitative marketing.