@article{OkadaTsurumi2020,
    author = {Okada, Akinori and Tsurumi, Hiroyuki},
    title = {A New Method of Constructing Brand Switching Matrix},
    year = {2020},
    journal = {Archives of Data Science, Series A},
    volume = {6},
    number = {2},
    pages = {1-12},
    doi = {10.5445/KSP/1000098012/06}
}