| Title | Report on the 7th Working Group Meeting of AG MARKETING |
| Authors | Paetz, Friederike AND Brüggemann, Philipp |
| Year | 2026 |
| Volume | Archives of Data Science, Series A 11(1) / 2026 |
| Abstract | This article reports on the 7th meeting of the working group AG MARKETING within the GfKl Data Science Society. The meeting was virtually held in three sessions on November 27, and 28, 2025, respectively. The presented talks included topics from a broad variety of fields from quantitative marketing, data analytics and influencer marketing. |