@article{PaetzKublerBurmester2026,
    author = {Paetz, Friederike and Kübler, Raoul V. and Burmester, Alexa B.},
    title = {Report on the 6th Working Group Meeting of AG MARKETING},
    year = {2026},
    journal = {Archives of Data Science, Series A},
    volume = {11},
    number = {1},
    pages = {1-3},
    doi = {10.5445/IR/1000193605}
}