@article{ReichsteinBruschMeierzuUmmeln2020,
    author = {Reichstein, Thomas and Brusch, Ines and Meier zu Ummeln, Rebecca},
    title = {Social Media Marketing in the Event Industry: An Empirical Study to Determine Factors Influencing the Distribution of Events},
    year = {2020},
    journal = {Archives of Data Science, Series A},
    volume = {6},
    number = {2},
    pages = {1-16},
    doi = {10.5445/KSP/1000098012/07}
}