@article{BruschBruschStuber2020,
    author = {Brusch, Michael and Brusch, Ines and Stüber, Eva},
    title = {Influence of Error Factors in Marketing Research: A Monte Carlo Method Based Analysis in the Retail Context},
    year = {2020},
    journal = {Archives of Data Science, Series A},
    volume = {6},
    number = {1},
    pages = {1-16},
    doi = {10.5445/KSP/1000098011/05}
}