| Title | Report on the First Working Group Meeting of the “AG Marketing” |
| Authors | Paetz, Friederike, Geyer-Schulz, Andreas and Steiner, Winfried J. |
| Year | 2020 |
| Volume | 7(1) |
| Abstract | This contribution reports on the first meeting of the new formed working group “Data Analysis and Classification in Marketing (AG Marketing)” of the data science society (GfKl) held at the KIT, Karlsruhe, November 14th – 15th, 2019. The abstracts of the presentations given reflect the ongoing trend to exploit a large variety of digital data sources for marketing purposes and the need for advanced and innovative analysis methods. |