@article{Reichstein20, author = {Reichstein, Thomas and Brusch, Ines and Meier zu Ummeln, Rebecca}, title = {Social Media Marketing in the Event Industry: An Empirical Study to Determine Factors Influencing the Distribution of Events}, year = {2020}, journal = {Archives of Data Science, Series A (Online First)}, volume = {6}, number = {2}, pages = {1-16}, doi = {10.5445/KSP/1000098012/07} }